The Wonderful World of Movies (Marketing)

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We are used to seeing big blockbusters with big production budgets that, ultimately, make a lot of people a lot of money. But how does that work, you might ask. Why do some movies do better than other at the box office? 

Lauren Zalaznick: The conscience of television

The subject of consciousness in television is something that a lot of us think about. What shows to we watch? What am I in the mood for? Comedy, drama or reality? These are all questions the follow us each time we turn on this magic box. It is something that has only been around for sixty years and it started as a commodity. It would stay in the living room where everyone would watch and nobody thought of owning more than one television set.